ProteinBenchMethodology

Market PantryVanilla Light Ice Cream

Vanilla, light ice cream (store brand)

Bench Facts

Serving size2/3 cup
Per serving
Protein3 g
Cost$0.37
MeasuresRank in ice creams
Protein concentration9%#15 of 18
Cost per gram of protein12.2¢#2 of 18
Taste4.48#8 of 17

Rated 4.5 out of 5 by 230 Target customers; blended with 100 average ratings, that’s a taste score of 4.48.

Nutrition Facts

9 servings per 48 oz tub

Serving size2/3 cup

Amount per serving

Calories140
Total Fat4 g
Total Carbohydrate22 g
Total Sugars17 g
Protein3 g

As labeled for Vanilla. Source: target.com

Where the numbers come from

Price
$3.29 for 48 oz tub (9 servings) at Target, Oct 21, 2026.
Rating
4.5 out of 5 from 230 ratings at Target, Oct 21, 2026.
Nutrition
target.com
Research notes
Research notes

Target's value store brand: a classic light ice cream with no added protein, included as a baseline. Great Value from Walmart was the first choice, but walmart.com showed a bot check. Target owns the brand, so its product page is the label source (UPC 085239279878): 9 servings, 10 g added sugar. The label gives no gram weight. Price is Target's everyday price, with no sale shown.

How it compares

Against the typical ice cream, the best ice cream on each measure, and chicken breast.

Protein concentration

Share of calories from protein. Higher is better.

Cost per gram of protein

What one gram of protein costs at regular retail price. Lower is better.

Shorter is cheaper.

Taste

Customer rating out of 5, adjusted for review count. Higher is better. Axis starts above zero.